The Twelve Management Principles

1.　Clearly State the Purpose and Mission of Your Business.

2.　Set Specific Goals.

3.　Keep a Passionate Desire in Your Heart.

4.　Strive Harder than Anyone Else.

5.　Maximize Revenues and Minimize Expenses.

6.　Pricing Is Management.

7.　Success Is Determined by Willpower.

8.　Possess a Fighting Spirit.

9.　Face Every Challenge with Courage.

10.　Always Be Creative in Your Work.

11.　Be Kind and Sincere.

12.　Always Be Cheerful and Positive. Hold Great Dreams and Hopes in the Pureness of Your Heart.

- Kazuo Inamori